Five reasons you’re the right person for creating social content
Writing articles for social media sharing may not be as hard as you think. This short post covers why you’re the right person for creating good blog posts about your business, service or industry. It’ll boost your confidence, if nothing else.
- First of all, writing for yourself shouldn’t be that hard – after all, who knows you better than you, right? If it doesn’t interest you, chances are, unless you work in the wrong job, it’s not going to interest your workmates, clients, customers or peers. Because you’re similar to them, you can think of yourself as a good judge of what’s interesting.
- The second thing is, write as if you expect people to read what you’re writing. No need for long technical words, clever slogans or perfect grammar. The only requirement is no spelling errors or typos. Write clearly, make your point clearly, you don’t need to be smart or clever about it. In fact, it can be annoying to read that kind of article.
- Write good titles. Titles need to tell people what the article is really about, not just create a clickbait. People really hate clickbait. Don’t you? Write a title that works both on social media streams and on search, as a lot of social content ends up being clicked on from Google or Facebook search results.
- It’s always useful to share other links in your posts – it shares the love (other people write good content too) and also makes it more useful for your readers. This means that over time your blog is more likely to be bookmarked or shared as a go-to resource for particular topics you excel at. So share other great content in your posts, people like that.
- Proof read!! Did I say proof read? Yeah! Proof read. Three times at least. It’s preferable to get your colleague or friend to check anything over before you publish, but even doing it yourself will save on 90% of errors. Professionalism starts and ends with proof reading.
That’s it. More tips soon on this blog from your friendly Agilis writer.
Author: Pen ListerPen Lister is Academic Lead at Agilis, and has fifteen plus years in tech and new media, the last ten years spent lecturing at a London University. She’s now living in Malta, doing a PhD in augmented reality learning.
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